Katie McElearney
kamcelearney@gmail.com

is an art director and designer hiding out on a small island off the coast of Maine. For the past six years she lead the creation of branded photo libraries, established brand identities, created social content and nationally run TV spots. 

Previously << worked with Red Antler, Deutsch LA and Dentsu. Currently >> freelancing and available for new projects.

.

Email
Instagram

06 SLURPEE BRAINFREEZE DAYDREAM
2019
CLIENT:   SLURPEE
PROJECT: BRAINFREEZE DAYDREAMSlurpee came to us with a simple goal: wanting to restablish itself as a topical cultural brand. They were tied up in the nostalgia of a childhood in the 80s and wanted us to reimagine how they existed in this new generation of teens.

We evolved their logo, cup design, illustration/ visual approach and created a brand launch video to reflect the spirit, creativity and imagination of gen z in their favorite chilled drink. 

The campaign partnered with musical artist NoMBe to compose a unique track layering the spectrum of flavors and moods a Slurpee offers.





Social cut downs of each of the “flavor moods”


To engage with social followers we created a e-mood ring site experience. A short quiz and “analysis” of your slurp sound would result in a rexmied personalized version of the song and a flavor mood assignment.



ART DIRECTOR:                              KATIE MCELEARNEY
COPYWRITER:                                MASON DOUGLASS
CREATIVE DIRECTOR:                  JUSTIN CRAWFORD

INDEX  NEXT
kamcelearney@gmail.com