Katie McElearneykamcelearney@gmail.com
is an art director and designer based in Portland, Maine. For the past six years she has gained experience in leading branded photo libraries, establishing design for brand identities, creating social content, paid video content and producing national commercial campaigns. She has previously worked with
Red Antler, Deutsch LA and Dentsu. Currently, she is freelancing and is available for new projects.
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06 SLURPEE BRAINFREEZE DAYDREAM2019
CLIENT: SLURPEE
PROJECT: BRAINFREEZE DAYDREAMSlurpee came to us with a simple goal: wanting to restablish itself as a topical cultural brand. They were tied up in the nostalgia of a childhood in the 80s and wanted us to reimagine how they existed in this new generation of teens.
We evolved their logo, cup design, illustration/ visual approach and created a brand launch video to reflect the spirit, creativity and imagination of gen z in their favorite chilled drink.
The campaign partnered with musical artist NoMBe to compose a unique track layering the spectrum of flavors and moods a Slurpee offers.
Social cut downs of each of the “flavor moods”
To engage with social followers we created a e-mood ring site experience. A short quiz and “analysis” of your slurp sound would result in a rexmied personalized version of the song and a flavor mood assignment.
ART DIRECTOR: KATIE MCELEARNEY
COPYWRITER: MASON DOUGLASS
CREATIVE DIRECTOR: JUSTIN CRAWFORD