Katie McElearney
kamcelearney@gmail.com

is an art director and designer hiding out on a small island off the coast of Maine. For the past six years she lead the creation of branded photo libraries, established brand identities, created social content and nationally run TV spots. 

Previously << worked with Red Antler, Deutsch LA and Dentsu. Currently >> freelancing and available for new projects.

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01 VELOCITY GLOBAL

We worked closely with the Velocity Global team to launch a new brand world that represents what Velocity Global offers: a future where work is borderless. From film to the typeface, every aspect of the new brand speaks to the fluidity, momentum, and connection that comes from a world working together.

2023

Art Direction



02 LB MINI-MART

A branding and idententity project for LB MINI-MART in partnership with LB, a restaurant and cafe in Portland, ME.

Includes:

Logo
Type System
Collateral
Business Card Design
Signage

2024-Ongoing

Design & Art Direction


03 DUNES.FYI

A branding and identity project for Portland, ME based gallery, Dunes

Includes:

Logo
Type System
Collateral
Business Card Design
Signage


2022-2024


Design



04 NIGHT MOVES BREAD

Various design projects completed for Night Moves Bread, a bakery and stone mill in South Portland, ME.

Information Zine
FOH Poster
Merch

2019

Design & Art Direction



05 SLURPEE EVERYTHING’S CHILL

Through an integrated brand campaign, Slurpee keeps the cool by acting as the colorful sidekick, fighting unforseen forces with forced smiles and eye rolls.
No matter what your problems are, when you've got Slurpee you're Chill, I'm chill, and Everything's Chill.
2019

Art Direction


        06 SLURPE BRAINFREEZE DAYDREAM

After launching the updated Slurpee rebrand we released our first campaign to gain brand awareness with Gen Z. Through an integrated and campaign bolstered by audience collaboration, we showed them that there’s a Slurpee flavor/mood for every type of person.
2019


Art Direction



07 SUBWAY

Various Subway broadcast projects
2019

Art Direction & Copywriting




07 SOCIAL ARCHIVE

2019-2020

Art Direction,
Design & Animation


kamcelearney@gmail.com